Cobra Group Australia

Cobra Group Australia has the ingredients for perfect sales

2010-05-31T00:17:00.000-07:00

It is after conducting detailed market analysis that Cobra Group Australia develops and then blends its sales ingredients to create its direct sales and promotional campaigns.

Understanding the market condition, popularity of the products and the buying behaviour of potential customers are some of the basic elements evaluated before Cobra Group Australia takes a product to market. The company’s sales personnel discuss the key elements with their clients and design a strategic and systematic approach to sell the products and services.

Appco Group Australia blends the perfect sales ingredients to maximise customer acquisitions and return on investment for its clients.

Cobra Group Australia : Two associate companies listed in BRW

2010-05-13T04:51:00.000-07:00

Two associate companies of Cobra Group Australia was listed among the top 20 fastest growing companies of Australia by the Business Review Weekly (BRW).

BRW is known as a highly reputed Australian business magazine that reports on business trends and developments that impact the Australian market. The magazine is proud to present the statistics of the top 100 fastest growing companies. Cobra’s Australian team is proud to be listed in the top 20 and assures to keep delivering results for the clients.

Some of the contributing factors to the overall success are, the enthusiasm to fix any issues that come up suddenly and the sales forecasting that eventually resulted in sales out growing the supply.

Thus, Cobra Group Australia is without any doubt exceeding expectation and creating fast track achievements worthy to be appreciated.

Cobra Group Australia: Recruitments, with emphasis on quality

2010-04-29T22:48:00.000-07:00

Cobra Group Australia has always been doing recruitment with utmost emphasis being given to the quality aspect.

The independently contracted associate companies that work under Cobra Australia always see to it that it's only quality recruitments that are made. There is never the kind of recruitment spree which brings in lots and lots of sales and marketing professionals, without stopping to bother about the quality aspect. With the Company, it's quality and not quantity that matters in recruitments, as in any other thing related to the company.

Cobra Group Companies of course do look for experienced sales-marketing professionals. They are always accorded a warm welcome. But it isn't experience alone that matters. Even comparatively inexperienced freshers are taken in, provided they have in them the zest to go on and on and make it big. The hunt is always for people, freshers or experienced ones, who have in them the spirit to meet challenges head on.

It's this quality aspect that makes Cobra Group Australia tick so well in the direct marketing industry and set benchmarks for others.

What sets Cobra Group Australia Apart?

2010-04-20T22:01:00.000-07:00

There is no doubt enthusiasm is crucial to the Group's success, but now I see it as an aspect of something else. Something far more valuable.
As a Group, it is estimated that we conduct 1 million interactions globally, every day; we have approximately 10,000 guys and girls in the field and we have more than 20 years of experience.
Put simply, The Cobra Group knows direct marketing. Our organisation is bursting with experts in direct marketing best practice.
So... when asked recently about what sets us apart, my answer was... "knowledge"

The vast amount of information stored in the heads of our top performers; our Owners; and our Vice Presidents is truly immense. And it's priceless. It's through their experiences that our Group has developed the best strategies, systems and methodologies to make Cobra such a resounding success.
And it's the sharing of this knowledge that ensures our continued growth...
Combining the knowledge of some of our best marketing experts, with Greig's specialist teaching skills (and ability to break down complex information into easily digestible bits) makes the booklet a brilliant tool for any Marketing Company looking to take their business to the next level.
Get into it.

Cobra Group Australia: Rules that make things work

2010-04-13T04:41:00.000-07:00

For Cobra Group Australia, it's rules that make things work; and it's to be remembered that for Cobra Australia things work in the most spectacular of manners.

Cobra Group Australia has been scoring great and registering great results in the direct marketing sector. This it has succeeded in doing because the company has always been following the rules of the game, as far as direct marketing is concerned. A very notable feature as regards the company is that, it follows conventional rules and principles and at the same time formulates its own rules and follows them as well. It's the blending of these two- conventional rules and self-formulated ones- that make things work for the company.

Cobra Group Australia thus makes things tick in a wonderfully great manner by playing the game of direct marketing in a perfect manner.

Cobra Group Australia is all about effective spontaneous service

2010-04-08T23:48:00.000-07:00

Cobra Group Australia has always been on the heights of excellence in the direct marketing arena. Many of the prominent companies of Australia have opted for Cobra Group who continuously succeed in providing the best of marketing strategies.
The company maintains a clear-cut idea on the different aspects of sales and marketing activities. The personnel are trained to prioritise the varied customer preferences while conducting market analysis. The direct interactions with the customers are closely watched to maintain a cordial and long lasting professional relationship.

Direct marketing strategies come out spontaneously to the Cobra Group Australia's sales personnel who are well-equipped with ample direct marketing know-how.

Cobra Group Australia : Reliable and sustainable growth

2010-03-31T03:14:00.000-07:00

The potential clients of Cobra Group Australia are rewarded with the best of direct marketing strategies. The reliability and trust of the clients keeps on increasing as the company maintains a very systematic approach towards direct sales and marketing activities that keeps on improving on a daily basis.

The direct interactions, frequent discussions and one-of-a-kind direct marketing strategies create an impetus in every aspect of business. The well-designed strategies and techniques makes Cobra Group Australia to be a flourishing direct marketing company in Australia

As an organisation, Cobra Group Australia have used precision planning and a target-orientated approach to deliver sustained success.

Cobra Group Australia: The first quarter of 2010 ends well

2010-03-24T22:24:00.000-07:00

For Cobra Group Australia, the first quarter of 2010 began well, fared well and is all set to end on a highly positive note.

'Well begun is half done', is what Cobra Australia too believes in. The year begun well, in continuation to what was achieved in 2009. Sales and marketing guys knew that the first week of January, 2010 would record great success for the company. It did, and they were only too enthused. The success rate was retained, or to be precise, bettered in the weeks to come. January ended well and the success streak followed into February. Now, that March is drawing to a close, team leaders have started taking stock of what all has been done and achieved in the first quarter of 2010. Preliminary reports indicate that the success rate has been high, unprecedentedly high, in keeping with the company's tradition, of always bettering results and going on and on.

Cobra Group Australia now looks forward to making the most of the months to come and give its best to clients and customers, spread all across Australia.

Cobra Group Australia helps fund noble endeavour

2010-02-19T03:39:00.001-08:00

The Cobra Group Australia, which has always been setting standards for excellence for others to follow, once again does something remarkable.

Cobra Australia makes news by playing a pivotal role in the setting up of a new, state-of-the-art heart disease research facility. The company had played the most important role in helping raise funds for this centre, which has opened in Sydney recently. This holds much relevance as heart disease is indeed an issue that continues to be a nightmare for people all over Australia. This new facility would indeed prove instrumental in helping people learn and discover ways to deal with heart ailments.

It's such gestures that wins for Cobra Group Australia the wholehearted and uncompromising support of people all over.

Cobra Team produces excellent results in Thursday Island

2010-01-15T21:57:00.000-08:00

The Cobra group has proven its proficiency by producing excellent results in Thursday Island . The Island is a place that not many would consider to introduce a new business venture mainly due to the reason that it’s isolated and has an approximate population of just 3,500. This exotic island is about 40kms off the Australian mainland, above Queensland's northernmost point.

Creating an impressive brand appeal across the residential and event markets The Cobra Group has greatly contributed to the Pay TV sector of Thursday Island. The company is helping many of Australia's leading providers in the acquisition of new customers irrespective of geographical areas in the process.

The island residents highly appreciated this campaign and presented the team with a calender featuring all the local dignitaries. The client was delighted with the additional business and the residents were satisfied with the services offered by The Cobra Group.

Opportunity in all areas of The Cobra Group

2009-11-10T20:55:00.000-08:00

Administrators are vital to The Cobra Group; they ensure the marketing companies in the group run smoothly on a day to day basis.

The Cobra Group is committed to helping up-skill and develop Administrators. This involves offering training on management skills, organisational skills, advertising, recruitment and much more. It also includes opportunity to travel and network.

According to an Australian administrator who was sent to attend this year’s Asian Administrator’s Meeting in Thailand, “On each of the four mornings I woke up and looked out the window to the private beach, enormous pool, mini golf course and driving range, I had to pinch myself to check that it was real and that I was really in Phuket!”

The Asian Administration Conference was held at the picturesque Le Meridien and welcomed Administrators, Owners, Accounts staff and APPCO Group staff from Malaysia, Singapore, Indonesia, Thailand and the Philippines.

“When I was presented with the boarding pass, it was an overwhelmingly exciting moment in my career. For me, it was validation of all the work that I do on a day-to-day basis for my Owner, my Marketing Company, my location, in my Organisation, in Victoria and throughout The Cobra Group,” said the Australian administrator.

Cobra Group greatly contributes to the Pay TV sector

2009-11-09T03:45:00.000-08:00

Creating an impressive brand appeal across the residential and event markets is a hard task, but still Cobra Group Australia has been greatly contributing to the Pay TV sector. The company is helping many of Australia's leading providers in the acquisition of new customers irrespective of geographical areas of the market in the process.
Cobra Group Australia has in fact focussed their attention to bridge the digital divide by familiarising potential customers of the exciting world of digital entertainment. The novel and endless possibilities are viewed by the company whether the service is provided through cable, satellite, television or radio.
The company is not only focussing on customer acquisitions but is also engaged in educating the customers on the benefits of the digital revolution.
Cobra Group Australia has been successful in delivering timely and measurable results to potential clients.

Telecommunication sector nourished by Cobra Group Australia

2009-11-02T03:19:00.000-08:00

The telecommunication sector is served by Cobra Group's longest running division and has achieved excellent results since the introduction of telephony deregulation.

Cobra Group Australia has been presented with the challenge of educating the private market with the introduction of Voice of Internet Protocol (VoIP), broadband, and evolving broadcast technologies. The company has had to educate the private market on the benefits of the new technologies on a consolidated platform, through the company's comprehensive strategy, and Human Commercial™ the products are now delivered with the customers needs in mind.

As the clients continue to update their product offering, Cobra Group Australia is innovating and updating strategies in spheres of direct approach towards the customers resulting in unrivalled customer acquisition volumes in the telecommunications sector.

The Cobra Group is focused towards Charities

2009-10-26T04:13:00.000-07:00

The specialised fundraising arm of The Cobra Group has acquired plenty of committed donors in Australia through the face-to-face method of direct marketing. The company educates potential donors on the services the various non-profit organisations Cobra represents. The direct interactions with the people at their work places and at private sites are conducted through The Human Commercial™. The high level donor acquisitions, increasing public awareness and loyalty is the result of the single minded approach the company maintains with all the clients, who are the world's largest non-profit and charitable organisations. National Fundraising Director for The National Heart Research Institute of Australia, commented on Cobra's dedicated service:
"The National Heart Research Institute couldn't continue their vital research into heart disease without the assistance of The Cobra Group."
With the best possible donor acquisitions Cobra Group is rendering excellent services to the charity sector on the whole.

Human Commercial™ Cobra's proven strategy

2009-10-19T03:02:00.000-07:00

The Human Commercial™ is a one-of-a-kind unique strategy formulated by The Cobra Group. This strategy involves personal interaction with the customer and provides a personal touch to all the business presentations the professionals deliver. Sales Representatives throughout the business take full use of the advantage of visual demonstrations, while simultaneously addressing immediate questions or concerns. The personnel engages each and every individual in a conversation about their needs and requirements and provides the right product to the right customer.

The Human Commercial™ enables the Sales Representatives to do the following:-

Respond to the customer’s body language and answer questions
Deliver dynamic market feedback to the client
Capitalise on the immense power of people selling to people
Reinforce brand awareness

Thus the Cobra Group, through the innovative methods are successful in educating the community and delivering services effectively and professionally.

Cobra Group and Consumer products sector

2009-10-05T02:58:00.000-07:00

It was in the Consumer Products Industry that the Cobra Group began its initial stages of business development. The company thrived by offering very convenient modes of purchasing the choicest products of the customers. The Group provides a wide range of stationery, clothing, electronics, toys and gift-ware at considerably discounted prices. The traditional methods of direct marketing like the business-to-business channel, serving customers in their workplace and offering them value for money and convenience are all proven methods of taking the right product to the right customer for The Cobra Group. This method later spread into divergent industries with an excellent reputation in the direct marketing segment in Australia.

The Cobra Group: Assured solutions in Telecommunications

2009-09-21T22:22:00.000-07:00

The telecommunications industry in Australia has seen remarkable developments, and The Cobra Group is one of those companies who have contributed much to this sector. The company has been delivering advanced quality services to customers through direct marketing. Voice-over Internet Protocol (VoIP), Broadband, and evolving broadcast technologies has presented The Cobra Group with the challenge of educating the target market customers on the benefits these technological advancements have to offer.
The Cobra Group utilises business opportunities in both the private and residential market by rapidly expanding the customer base through methods like business-to-business, event marketing and site marketing. The Cobra Group assures that the product or service reaches the right customer.

Cobra's new promotions arm exceeds expectations

2009-09-14T04:28:00.000-07:00

The new promotions arm of Cobra Group, initially launched in Australia is currently exhibiting expert acquisition experience with its customers. The feedback obtained from these customer interactions is exactly the result needed to ensure campaign success .
Specialising in product launches, sampling, shopping centre promotions, direct flyer distribution, merchandising, corporate office drops, trade shows, mystery shopping and market research, the Cobra Group sets benchmark achievements, actually exceeding expectations of their clients.
The Cobra group, with its new promotions arm, is providing a force of serious marketing professionals to organisations with a planned promotional campaign as well as for those who require a full service campaign, planning and implementation.
Cobra Group's face-to-face direct marketing is extending its reach even further through the new promotions arm.