The Cobra Group is focused towards Charities

The specialised fundraising arm of The Cobra Group has acquired plenty of committed donors in Australia through the face-to-face method of direct marketing. The company educates potential donors on the services the various non-profit organisations Cobra represents. The direct interactions with the people at their work places and at private sites are conducted through The Human Commercial™. The high level donor acquisitions, increasing public awareness and loyalty is the result of the single minded approach the company maintains with all the clients, who are the world's largest non-profit and charitable organisations. National Fundraising Director for The National Heart Research Institute of Australia, commented on Cobra's dedicated service:
"The National Heart Research Institute couldn't continue their vital research into heart disease without the assistance of The Cobra Group."
With the best possible donor acquisitions Cobra Group is rendering excellent services to the charity sector on the whole.

Human Commercial™ Cobra's proven strategy

The Human Commercial™ is a one-of-a-kind unique strategy formulated by The Cobra Group. This strategy involves personal interaction with the customer and provides a personal touch to all the business presentations the professionals deliver. Sales Representatives throughout the business take full use of the advantage of visual demonstrations, while simultaneously addressing immediate questions or concerns. The personnel engages each and every individual in a conversation about their needs and requirements and provides the right product to the right customer.

The Human Commercial™ enables the Sales Representatives to do the following:-

• Respond to the customer’s body language and answer questions
• Deliver dynamic market feedback to the client
• Capitalise on the immense power of people selling to people
• Reinforce brand awareness

Thus the Cobra Group, through the innovative methods are successful in educating the community and delivering services effectively and professionally.

Cobra Group and Consumer products sector

It was in the Consumer Products Industry that the Cobra Group began its initial stages of business development. The company thrived by offering very convenient modes of purchasing the choicest products of the customers. The Group provides a wide range of stationery, clothing, electronics, toys and gift-ware at considerably discounted prices. The traditional methods of direct marketing like the business-to-business channel, serving customers in their workplace and offering them value for money and convenience are all proven methods of taking the right product to the right customer for The Cobra Group. This method later spread into divergent industries with an excellent reputation in the direct marketing segment in Australia.