Opportunity in all areas of The Cobra Group

Administrators are vital to The Cobra Group; they ensure the marketing companies in the group run smoothly on a day to day basis.

The Cobra Group is committed to helping up-skill and develop Administrators. This involves offering training on management skills, organisational skills, advertising, recruitment and much more. It also includes opportunity to travel and network.

According to an Australian administrator who was sent to attend this year’s Asian Administrator’s Meeting in Thailand, “On each of the four mornings I woke up and looked out the window to the private beach, enormous pool, mini golf course and driving range, I had to pinch myself to check that it was real and that I was really in Phuket!”

The Asian Administration Conference was held at the picturesque Le Meridien and welcomed Administrators, Owners, Accounts staff and APPCO Group staff from Malaysia, Singapore, Indonesia, Thailand and the Philippines.

“When I was presented with the boarding pass, it was an overwhelmingly exciting moment in my career. For me, it was validation of all the work that I do on a day-to-day basis for my Owner, my Marketing Company, my location, in my Organisation, in Victoria and throughout The Cobra Group,” said the Australian administrator.

Cobra Group greatly contributes to the Pay TV sector

Creating an impressive brand appeal across the residential and event markets is a hard task, but still Cobra Group Australia has been greatly contributing to the Pay TV sector. The company is helping many of Australia's leading providers in the acquisition of new customers irrespective of geographical areas of the market in the process.
Cobra Group Australia has in fact focussed their attention to bridge the digital divide by familiarising potential customers of the exciting world of digital entertainment. The novel and endless possibilities are viewed by the company whether the service is provided through cable, satellite, television or radio.
The company is not only focussing on customer acquisitions but is also engaged in educating the customers on the benefits of the digital revolution.
Cobra Group Australia has been successful in delivering timely and measurable results to potential clients.

Telecommunication sector nourished by Cobra Group Australia

The telecommunication sector is served by Cobra Group's longest running division and has achieved excellent results since the introduction of telephony deregulation.

Cobra Group Australia has been presented with the challenge of educating the private market with the introduction of Voice of Internet Protocol (VoIP), broadband, and evolving broadcast technologies. The company has had to educate the private market on the benefits of the new technologies on a consolidated platform, through the company's comprehensive strategy, and Human Commercial™ the products are now delivered with the customers needs in mind.

As the clients continue to update their product offering, Cobra Group Australia is innovating and updating strategies in spheres of direct approach towards the customers resulting in unrivalled customer acquisition volumes in the telecommunications sector.

The Cobra Group is focused towards Charities

The specialised fundraising arm of The Cobra Group has acquired plenty of committed donors in Australia through the face-to-face method of direct marketing. The company educates potential donors on the services the various non-profit organisations Cobra represents. The direct interactions with the people at their work places and at private sites are conducted through The Human Commercial™. The high level donor acquisitions, increasing public awareness and loyalty is the result of the single minded approach the company maintains with all the clients, who are the world's largest non-profit and charitable organisations. National Fundraising Director for The National Heart Research Institute of Australia, commented on Cobra's dedicated service:
"The National Heart Research Institute couldn't continue their vital research into heart disease without the assistance of The Cobra Group."
With the best possible donor acquisitions Cobra Group is rendering excellent services to the charity sector on the whole.

Human Commercial™ Cobra's proven strategy

The Human Commercial™ is a one-of-a-kind unique strategy formulated by The Cobra Group. This strategy involves personal interaction with the customer and provides a personal touch to all the business presentations the professionals deliver. Sales Representatives throughout the business take full use of the advantage of visual demonstrations, while simultaneously addressing immediate questions or concerns. The personnel engages each and every individual in a conversation about their needs and requirements and provides the right product to the right customer.

The Human Commercial™ enables the Sales Representatives to do the following:-

• Respond to the customer’s body language and answer questions
• Deliver dynamic market feedback to the client
• Capitalise on the immense power of people selling to people
• Reinforce brand awareness

Thus the Cobra Group, through the innovative methods are successful in educating the community and delivering services effectively and professionally.

Cobra Group and Consumer products sector

It was in the Consumer Products Industry that the Cobra Group began its initial stages of business development. The company thrived by offering very convenient modes of purchasing the choicest products of the customers. The Group provides a wide range of stationery, clothing, electronics, toys and gift-ware at considerably discounted prices. The traditional methods of direct marketing like the business-to-business channel, serving customers in their workplace and offering them value for money and convenience are all proven methods of taking the right product to the right customer for The Cobra Group. This method later spread into divergent industries with an excellent reputation in the direct marketing segment in Australia.

The Cobra Group: Assured solutions in Telecommunications

The telecommunications industry in Australia has seen remarkable developments, and The Cobra Group is one of those companies who have contributed much to this sector. The company has been delivering advanced quality services to customers through direct marketing. Voice-over Internet Protocol (VoIP), Broadband, and evolving broadcast technologies has presented The Cobra Group with the challenge of educating the target market customers on the benefits these technological advancements have to offer.
The Cobra Group utilises business opportunities in both the private and residential market by rapidly expanding the customer base through methods like business-to-business, event marketing and site marketing. The Cobra Group assures that the product or service reaches the right customer.

Cobra's new promotions arm exceeds expectations

The new promotions arm of Cobra Group, initially launched in Australia is currently exhibiting expert acquisition experience with its customers. The feedback obtained from these customer interactions is exactly the result needed to ensure campaign success .
Specialising in product launches, sampling, shopping centre promotions, direct flyer distribution, merchandising, corporate office drops, trade shows, mystery shopping and market research, the Cobra Group sets benchmark achievements, actually exceeding expectations of their clients.
The Cobra group, with its new promotions arm, is providing a force of serious marketing professionals to organisations with a planned promotional campaign as well as for those who require a full service campaign, planning and implementation.
Cobra Group's face-to-face direct marketing is extending its reach even further through the new promotions arm.